Who’s Who in Social Media Demographics, Part 6 of 6 | YouTube

May 19, 2009 by Steve Schultz @GeniusbyOsmosis
Filed under: Social Networking Demographics

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: Image via CrunchBase

Well, as you read back on May 11th we discussed the preferences of Women in blogs versus networking sites. As I mentioned, I wanted to dig a little deeper and see who is who in the world wide web. We’ve now created a six part blog series that will cover six networking sites’ demographics.

YouTube

YouTube is currently reaching 81 million US people every month. It currently ranks as the sixth site on the internet for how many users it has. Out of all those users, YouTube has over 486,000,000 visits every month.

By researching these 81 million users, what can we find out about these users? Well, 51% of them are men and 49% are women. 1% of those users are addicts who account for 25% of all visits to the site. 46% of users are regular visitors who account for 60% of visits and 53% are passer-by users who account for 15% of visits.

The age breakdown of these users is as follows:

3 to 11 : 3%
12 to 17 : 19%
18 to 34 : 36%
35 to 49 : 23%
50+ : 19%

Another interesting fact is the education level of most of the users. 48% have do not have a college degree. This surprises me since the users under the age of 18 only account for a total of 22%. Granted, some of these are found in the 18 to 34 group, but I am surprised that it is that high. Overall, YouTube does a respectable job at entertaining the teenagers but at the same time still is dominated by the popular 18 to 34 group. These statistics are definitely helpful.

Tags: Campaign Technology, red state, redstate, social media demographics, youtube

Comments

One Comment on Who’s Who in Social Media Demographics, Part 6 of 6 | YouTube

SocialReact - The New Media Blog » Blog Archive » Social Networks Demographics on Sat, 24th Oct 2009 12:44 am

[...] YouTube gets 81 million views a month in the US alone. The demographics of YouTube users were surprising similar to that of Facebook. However, I haven’t heard any reports of a growing number of baby boomer users like Facebook. [...]

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