Who’s Who in Social Media Demographics, Part 5 of 6 | Twitter

May 18, 2009 by Steve Schultz @GeniusbyOsmosis
Filed under: Social Networking Demographics

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: Image by notoriousxl via Flickr

Well, as you read back on May 11th we discussed the preferences of Women in blogs versus networking sites. As I mentioned, I wanted to dig a little deeper and see who is who in the world wide web. We’ve now created a six part blog series that will cover six networking sites’ demographics.

Twitter

Twitter is one of the fastest growing social networking sites around. Between the beginning of March to the end of April Twitter is estimated to have more than doubled its total number of users. It currently is reaching 23 million US people monthly. It is getting more than 158,000,000 hits a month. Women use Twitter slightly more than men, accounting for 52% of Twitter’s users.

The frequency of traffic on this site is interesting. 1% of those addicted to the site account for 35% of the site’s traffic. The regulars (27%) account for 41% of visits. Twitter is primarily dominated by people over 18 years old. People under 18 years of age only account for 2% of these users. That surprised me. 44% of Twitter’s users are between 18 and 34, 33 % between 35 and 49, and 21% over 50. Clearly Twitter is built for people at the college level and above. Teenagers just aren’t using it as much. That is probably why 63% of users have a college degree. Pew Internet recently reported that the median age of Twitter users is 31 years old.

The topics on Twitter primarily focus around entertainment, politics, and other daily topics. It isn’t used as much to stay in touch with family and friends. Normally people will resort to Facebook or other blogs to do that.

In terms of total household income, Twitter is fairly balanced between all levels.