Who’s Who in Social Media Demographics, Part 4 of 6 | MySpace

May 17, 2009 by Steve Schultz @GeniusbyOsmosis
Filed under: Social Networking Demographics

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: Image via CrunchBase

Well, as you read back on May 11th we discussed the preferences of Women in blogs versus networking sites. As I mentioned, I wanted to dig a little deeper and see who is who in the world wide web. We’ve now created a six part blog series that will cover six networking sites’ demographics.

MySpace

MySpace still has over 64 million users? I didn’t realize that. I have almost forgotten about this site. I thought this was extinct. In August 2007, MySpace reached 83 million users, but since then it has dropped to 64.3 million users monthly. You could probably blame this on Facebook. I am not going to lie, I like Facebook more than MySpace and I did three years ago too. There is a reason why Facebook has taken over. However, we still can’t ignore MySpace. It still has over 64 million users. That means it still has influence that most websites haven’t ever touched.

44% of MySpace’s users are male and 56% are female. 27% of MySpace’s users are between the ages of 12 and 17. 46% of users are between the ages 18 to 34. This website is dominated by the younger generation. Most social networking site’s total users are not 27% teenagers. This may explain why 56% of users don’t have a college degree.

Most traffic on MySpace is made up of addicts. 18% of addicts make up 70% of the traffic. The other 82% only make up 30% of the traffic. That goes to show that most of those users are not participating all that much. Outside of the 18%, people are not very active on MySpace.

One statistic that really stuck out to me was that 14% of users are Hispanic. That is significantly higher than most other social media sites.

Anyway, while MySpace is dropping, do not completely ignore it if your demographic is there.