Who’s Who in Social Media Demographics, Part 3 of 6 | LinkedIn

May 16, 2009 by Steve Schultz @GeniusbyOsmosis
Filed under: Social Networking Demographics

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: Image via CrunchBase

Well, as you read back on May 11th we discussed the preferences of Women in blogs versus networking sites. As I mentioned, I wanted to dig a little deeper and see who is who in the world wide web. We’ve now created a six part blog series that will cover six networking sites’ demographics.

Personally, I find LinkedIn’s demographics to be the most interesting of all. Not necessarily because they don’t make sense, rather, because it is so different from so many of the others.

LinkedIn is currently reaching 11 million users in the United States and 19.6 million globally. LinkedIn’s traffic exceeds 50 million visits in the United States and 87 million globally. While not as big as other social networking sites, its growth has been steady. The highest total of users linked in has ever had was in April 2009 at 11.8 million in the United States and 21.2 million globally.

Here are the statistics about these users. 57% of these users are men and 43% are women. Only 1% of these users are under the age of 18. The stats for user’s age are as follows:

18 to 34 : 27%
35 to 49 : 46%
50+ : 26%

I guess the 18 to 34 group doesn’t always win. Quantcast isn’t the only place reporting numbers like this. Pew Internet has reported that the median age of LinkedIn users is 40 years old. This is clearly the result of the nature of the website and its purpose.

LinkedIn also attracts more affluent and educated people as well. 37% of users have a total household income that exceeds 100k in one year, and 30% of users are making between 60 to 100k. Only 13% make 30k or less. Most are very well educated. 29% of these users have gone to graduate school. 82% of total users have a college degree.

This website also has interesting stats in regards to traffic. 2% of these users are addicted to it and account for 42% of the visits. 40% are regulars and account for 44% of the visits, and the rest (58%) account for 14% of the visits.

Tags: Campaign Technology, LinkedIn, Quantcast, red state, redstate, social media demographics

Comments

3 Comments on Who’s Who in Social Media Demographics, Part 3 of 6 | LinkedIn

Isaac Garcia on Sun, 17th May 2009 10:27 am

Now…..I “get” LinkedIn. Business Networking. I get it.

Lucky Marketing Firm » Blog Archive » Which social marketing is best for your business? on Wed, 29th Jul 2009 12:50 am

[...] social media site boasts a median user age of 40. LinkedIn is currently reaching 11 million users in the US. Of those users, 57 percent of these users are men and 72 percent are over the [...]

Mature, Affluent, Educated and LinkedIn « Mature Marketing Matters on Thu, 10th Sep 2009 12:29 pm

[...] blogger Steve Schultz put it, “This is clearly the result of the nature of the website and its [...]

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