The Young Don’t Vote Excuse
I’ve been reading a lot of small race analysis and arm chair quarterbacking lately and I keep bumping into the same logic. “Appeal to the 50-59 demographic because they actually vote and the under 35 crowd doesn’t.” I can say that statistics have proven this theory out in the recent past. However, believe this assumption/mantra/belief is to be followed at your own peril. The candidates who engage the large blocks of younger voters and drive them out to the polls will win with overwhelming majorities. Will you go with the numbers and what the Best Campaign Consultant tells you? Or will you decide to engage voters and blow away the numbers who come out to vote for YOU at the polls.
If you happen to be a candidate in the 35 and under category, you have an amazing opportunity here because over 35’s may vote for you too..while you rewrite the typical election results with your demographic. Stop ignoring the under 35 set and give them a reason to vote…for YOU.
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