Gubernatorial Candidate Christian Fong Tweet Has Deep Meaning for Candidates
Filed under: Campaign Technology, News, Red Alert Dossier, Social Media
Here’s a tweet I spotted this morning from Iowa Gubernatorial candidate Christian Fong:
christianfong: WSJ tracks % of people dropping landlines in favor of cell phones here http://blogs.wsj.com/economics/ Are you one of them? I am.
You can explore the data in the WSJ article but you already know the trend. Cell phones are in the hands of just about everyone today and those abandoning a land line and going “cell only” are on the rise. This data is census related and years old. Take a look around now. I know many families who have given their children phones before their 10th birthday. Go to any gathering of twenty-somethings and overwhelmingly they’re carrying smart phones.
Bringing it Home
- Each year more people abandon traditional media in favor of mobile media.
- You can’t spam market to cell phones.
- If you’re not delivering content online you’re invisible to an increasing percentage of society (including me).
- SMS text message marketing is a powerful tool in your arsenal because those people have raised their hand and said YES to one-on-one marketing.
- When’s the last time you used a phone book? (There isn’t a cell phone – phone book in the traditional sense).
- What device or mode of communication (or entertainment or content delivery) is typically “always on and always on the hip” of most people you know today?
So if you plan on winning your race for mayor, city council, Governor or U.S. Senator do you get it?
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- My Landline (seeingtheforest.com)
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Does Twitter exist for those younger than 25?
Filed under: Campaign Technology, Social Networking Demographics
Simply put. NO. I’ve asked every group of students and those just out of school and generally speaking Twitter is a non-starter. So is there a secret marketing platform or social media platform we can use to reach them? It’s called…the cell phone.
Just about 100% of the 18-25 demographic has a cell phone and they text message like crazy. Many will give you permission to market to them…if you ask.
Luckily, ORS has partnered with a text message marketing platform that’s easy to use and affordable. (Full interview for subscribers). It’s called Catch Wind and if you’re running a campaign or are a candidate yourself and TRULY want to connect with this demographic…just use the communication medium they’re using.
Chuck Grassley Does His Own Tweets Proof Positive
Senator Grassley is on right NOW at Impromptu Studio for a #DMTweetup. I asked Senator Grassley if he would send a tweet out about our gathering and he did it on the spot.
For those interested, Senator Grassley does not use Twitterberry. He uses SMS Text to send his Tweets.
See my video below! There it is folks, proof positive that Senator Grassley is using Twitter on his on, his assistants DO NOT do it, and he’s a big advocate for using technology to keep up with constituents.
Podcast: Play in new window | Download (5.3MB)
Catchwind Overview and Interview
We live in a pretty special place here in Des Moines. Sure it snows and we can’t golf for 5 months a year…but WE have the Caucuses AND Catchwind! Catchwind is an SMS Text Message Marketing company but here’s their story in their own words:
Catchwind is a Des Moines, Iowa-based mobile marketing company founded on the simple assumption that mobile phones will become the marketing medium of choice for a new generation of consumers. When combined with creative advertising, Catchwind’s web-enabled software delivers timely, relevant and exciting promotions to over 200 million wireless users in the United States. Technically a “service delivery platform”, Catchwind’s robust technology delivers messaging and other mobile-related services from marketers to the wireless carriers and directly into the hands of U.S. consumers.
I couldn’t have said it better myself. We’re so lucky to have gotten to know the Catchwind team. Not only because they’re great people…but because we can educate our Operation Red State subscribers in how POWERFUL, SIMPLE, and AFFORDABLE it is to join the ranks of the heavy hitters and start marketing with the amazing text message medium. Watch a little preview video we did for this interview.
Oh, I almost forgot…Catchwind has created a SPECIAL OFFER for ORS Subscribers! So now, if you want us to “Text LEFTY to 55555 so we’re first to find out your “Chief of Staff” pick in your race for Mayor…you can do it for only $50 per month! (quarterly billing). Unreal! It pays to be an Operation Red State team member I’ll say. Now get cracking on this course and stay tuned because MORE is on the way.
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