Don’t Let Your Biases and Unwillingness to Change Eliminate Markets

October 22, 2009 by Doug Mitchell · Leave a Comment
Filed under: Campaign Technology

Face it. You have campaign advisers telling you that you must “Be on Twitter” (what does that mean by the way??). You have tweens and teens reminding you daily how Facebook is how they communicate. You have a basic website that does nothing but provide your positions online. You’re missing the boat. Or you have made yourself feel better by delegating (Let’s have Bobby to that tech stuff because he’s young and gets it because I don’t have time for that).

But you’ve just committed a violation that you wouldn’t stand for in your own business. You’ve delegated without setting clear expectations and you don’t know what success looks like. The net is that you’ve probably just eliminate a key voting block that I really hope you care about…the under 40 crowd. I know what you’re thinking…”If I have the tech I can reach them.” Wrong. Authenticity is key and if you merely appear to have the tools but don’t use them/live them/embrace them as a true medium of communication (vs. a vote getter)…you’re cooked.

So when you meet someone under 40 (typically) and start to engage them, think twice before handing them a piece of paper. Perhaps you should hop on your smart phones and become friends on Facebook, maybe follow each other on Twitter, or at ask the person to subscribe to your RSS feed to help them build the picture of who you are as a candidate. If you don’t know what I’m talking about…get help. Fast. You’ve eliminated the voting block that wants you to succeed the most.

If you’d like to hear how to put together a winning online campaign strategy, join me tonight at 5pm Central on the Operation Red State Red Alert Hour heard LIVE! on www.MacsWorldLive.com