Des Moines Register Gets to Know Doug and Operation Red State
Filed under: Campaign Technology, Red Alert Dossier, local politics
Thanks to Renda Lutz for asking me to share what we do here at Operation Red State with the Des Moines Register’s audience. The picture shows off the home studio pretty nicely too. The green screen is to the right there but you get the idea.
Here’s a sample from the piece:
Why did you create OperationRedState.com: The digital divide between conservatives and the opposition was palpable in 2008. This gap was boldly accentuated by President Obama’s hyper-strategic use of technology to develop “micro-constituencies” online. I wanted to passionately target a niche market with our membership web site platform and it hit me, “Why not deliver the same web strategy and new media execution we deliver to businesses…to conservative political candidates?”
The membership site allows us to create compelling content once and serve clients affordably throughout the nation. We actively provide web-execution services to campaigns as well.

