Social Media Mistake: Up Close and (Not Very) Personal | Blogs | ITBusinessEdge.com

April 30, 2009 by Steve Schultz @GeniusbyOsmosis · Leave a Comment
Filed under: Social Media

Don’t ever think that self-promotion and personal branding can occur if all you do is tweet announcements and press releases. We’ve been over this a lot but unfortunately there is no end to the need for this echo.

Superficial networks mean nothing. This article discusses how businesses are notorious for setting up RSS feeds to Twitter to update news, blog posts, sales, and other marketable ideas. What do they typically lack? Hear it from Bob Pearson, President of the Blog Council.

“Lot of companies do RSS feeds to Twitter accounts and then don’t have a personality. We all like the human touch about Twitter. People want to know who is talking to them. They probably won’t pay as much attention to companies that just pump in all their content. Same thing with Facebook, where companies simply take their Web site content and put it into a Facebook page and try to attract fans. Why would people care?”

The author of this article even mentions how his company pumps out tons of content that is 100% relevant to their audience but they lack a personal face. Content will NEVER replace personality. How many of you are just dieing to hang out with your co-worker that has no social skills and yet has the highest IQ level you’ve ever seen? Probably not many of you. If you can balance the content with the personality you have created synergistic power that will push your online voice and brand to the next level. It will drive your message and ensure your constituents will listen and believe.

http://www.itbusinessedge.com/cm/blogs/all/social-media-mistake-up-close-and-not-very-personal/?cs=32247