Twitter, an Incredible Search Engine
Filed under: News, Red Alert Dossier, Social Media
Well, we’ve done it again. Today we just launched another fantastic course on “Listening on Twitter.” For those of you that had tuned in last night to the Red Alert Hour you may have heard me say, “Twitter is one of the most powers search engines on the web.” In a world of Google, Yahoo and Bing you would think not much can compete. Well, if you search is news related or business/political anything Twitter may be the first place you want to stop.
Twitter is generating more content than any website I have ever seen. Okay. So maybe it’s not the original outlet of the content so it’s not really “generating” it but it is one of the most popular venues online to share this content. Seriously. Twitter had the following Google did it would blow Google out of the water in terms of searchability.
Why do I say that? Twitter has created the perfect search and share environment. It’s like a peer to peer content sharing site. Imagine LimeWire or Napster (back when it was free, years ago) but instead of music, pics and videos you are sharing links and information, legally 
. Furthermore, Twitter has provided a fantastic search mechanism, hashtags. I’m not going to explain hashtags because I’ve done that enough. But everything and anything is findable on Twitter.
All of that said (I noticed I say that a lot) here’s why this matters. Imagine the benefits of leveraging this tool to gather campaign intelligence. To understand what your listeners feel about issues. By leveraging Twitter you can move your campaign to the level it needs to be at to win your next election. Fortunately, there are applications that have been provided by third party developers that make listening on Twitter incredibly simple.
Find out more by subscribing to ORS, remember, it’s only $97 a quarter….for now.
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