Networkless Conan – Will He Go Web Only? and Why This Matters to Your Candidacy
Filed under: Campaign Technology, Red Alert Dossier
There’s a great January 18th post on the NY Times blog called, “What if Conan Said, “Bye, NBC. Hello Internet’?. I pose the same question to those running a campaign now or deciding how to run a campaign. When will a candidate shun mainstream media and go “web only”? Here’s the amazingly relevant quote if you’re in politics and care about the majority voting block over the next 10 years.
But with the 18- to 34-year-old crowd, who have shown undaunted support for Mr. O’Brien, a time slot is as relevant as which brand of frying pan your favorite restaurants use to cook your meal — maybe it makes a difference in the kitchen, but 99 percent of the patrons just want good food.
Booyah! The time slot is irrelevant. The 18-34 is ready for your engagement but ask and most will say they’re ignored.
Who will declare themselves the Internet candidate and truly capture the attention of the nation by producing a pure web candidacy? We’re still looking for him or her. Please call…we’re ready.
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