Dear Political Website Builders, Strategists, and candidates

July 3, 2009 by Doug Mitchell · 1 Comment
Filed under: Campaign Technology 

Dear Political Website Builders, Strategists, and Candidates – Using Blogs, Youtube, Facebook, and Twitter put you at the C minus level…just below average.  That’s right.  If you thought having those tools in place got you kudos from the coveted voting blocks you seek with these tools…you’ve just entered the game.

There are many political website builders and full service campaign companies operating today.  There will be more as races heat up around the country.   But at Operation Red State we have noticed a gap in the online strategies of many candidates.  Most campaigns get connected with some social media tools and use Twitter to say where they are…but that’s about it.

Becoming a candidate that engages the 18-40 demographic means a whole new style of campaigning and a new level of transparency.  It’s uncomfortable to imagine at first but it will become the standard.

To become the “Candidate 2.0″ here are the key words to remember:

  1. accessibility
  2. transparency
  3. engagement
  4. multiphasic conversation
  5. live streaming
  6. virtual town hall
  7. chat
  8. impromptu meetups
  9. tweetups
  10. content multi-purposing

At ORS, we exist to compliment the website builders and consultants.  Our goal is to provide an educational platform that’s affordable enough for the entire volunteer crew to gain knowledge, get informed, and ASSIMILATE into your online strategy.  Campaigns are only as good as their volunteers.  Isn’t it time we worked together to win?

(If you own, operate, or are a leader in an organization that delivers technology solutions to candidates, please give our platform a try.  We’d like to talk to you about adding our service into your mix so candidates get the complete picture of what technologies exist and what they can do for their campaigns.)

  • Welcome to Operation Red State