WeAreYourCommunity.com

May 11, 2009 by Steve Schultz @GeniusbyOsmosis · Leave a Comment
Filed under: News, Social Media

Image via Wikipedia

What is social media? Is it Facebook? Is it Facebook & Twitter? Is it Facebook, Twitter, & MySpace? Well, those are all social networking sites, but they are not “social media” in the comprehensive way we talk about it. Social media (for the millionth time) is the conversation.

I wanted to take a quick short moment to check something out that I think is pretty cool. It’s a use of social media I haven’t really seen yet, that it, by a large organization. Sears rolled out a couple of social networks to build their own community. They rolled out a second one for Kmart, a sister company. This really has nothing to do with politics except that this really is the what you should want to do. Check out MySears.com & MyKmart.com.

Let’s see what they’ve done:

Links to visit them at: LinkedIn, Facebook, Twitter, & YouTube.
List of their products (you would have a list of your issues).
Featured video.
Reviews (you should have content from your users).
Message Boards
User Profiles – the faces of their company, because their customers are their company just as your constituency is your organization. Never think it’s yours.
Popular searches – people like to know what others are viewing on a website.
Many more opportunities to contribute content: polls, blog, ideas, etc.

This stuff really is great and I have yet to see a large company like Sears employ such tactics in such a quick and open way. Check it out and replicate for your organizational model and strategy.