Government 2.0 versus Citizen 2.0

We’ve all heard quite a bit about Government 2.0 the past 20 months or so and the question is still out there – Is Government 2.0 possible?  Government 2.0 is the concept of “collaborative government.”  One where our representatives can execute their responsibilities via the web.  This could be taken as far as allowing Congress to vote remotely out of their offices in their districts or as simple as automating information distribution via the web.  One area where our Iowan SOS Mike Mauro has dropped the ball is not allowing businesses to organize or incorporate via the Internet.

To the degree in which some people would like, full fledged Government 2.0 is either impossible or a long ways away.  It may be impossible because Government is never efficient.  It’s definitely a long ways away because we’ve got a bunch of old people running the show.

What IS possible is Citizen 2.0.  Citizen 2.0 is the activist side of politics.  Via the web every individual can express what they want in a variety of venues.  How does this relate to your campaign?  Stop thinking in terms of Government 2.0 and start thinking in terms of Citizen 2.0.  Government 2.0 is what Obama practiced.  He declared greater transparency through the Internet, he has his team TIGR and everything.  Well, we’ve all seen how that worked out.  Instead you need to focus on driving online activism.  Create an environment that facilitates the creation of Citizen 2.0 and engage with those individuals.  This is the key to winning the eCampaign.

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