Tracking A Candidate’s Online Reputation
Filed under: Campaign Technology, Red Alert Dossier
- Image via CrunchBase
We have 2 courses in our Interactive Learning Environment on listening. Listening is the first step for some candidates and campaigns but not nearly enough of them. Listening goes beyond Google Alerts on “Your Name”. As a candidate (or campaign manager or consultant, etc.) you need to cast a very wide web. There are tools and systems out there that will scour and filter for you beyond your wildest dreams. One such system is FiltrBox (acquired by JiveSoftware just announced today). We use this and provide customized “daily briefings” to clients’ in boxes (if they like email). For some clients we actively listen, filter, and act (blog, tweet, comment, etc.).
The bottom line is that talking during the campaign cycle is a given. Listen is a much rarer commodity. Listen…and win.
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