Campaigns Need to CRUSH IT!

February 16, 2010 by Doug Mitchell · Leave a Comment
Filed under: Campaign Technology, News, Red Alert Dossier 

If you’re running a campaign as a candidate or staffer or simply contemplating your political fate…you MUST read Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk.  Sure this book is about cashing in on your own passion…but the book is a great guide to how YOU MUST be thinking with regard to your political brand.

We often say that the political scene isn’t much different from the business scene.  You’re trying to sell yourself, build a personal brand, build and organization that’s effective and connected.  If you’re smart you’re trying to create content and leverage new media to build online momentum…the list goes on.

You MUST read this book.

If you buy this book using the Amazon link below I’ll subtract the price of the book from your ORS quarterly subscription…not once but FOR LIFE so bring it on…and CRUSH IT! with me. Just email me or @ me (@operationred) and ask for a code and tell me, “I’M CRUSHING IT!” and you’ll get the discount.

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