Mike Bloomberg, Paid Advertising for Facebook Pages
Filed under: Campaign Technology, News
- Image by Getty Images via Daylife
Michael Bloomberg, the mayor of New York City, has started an aggressive campaign to attract his constituents to his campaign page on the internet’s largest social networking site, Facebook. This week Bloomberg posted a commercial on YouTube inviting his viewers to become his supporters on Facebook. He also has paid advertisements on the internet attracting people to his page. This is definitely a unique use of social media for a mayor of a city. Granted, he is the mayor of New York City, which obviously makes him a higher profile politician than most of your everyday mayors around the country, but I haven’t even seen my Governor (thankfully) or US Senators do this. Paid advertisements to lead people to your Facebook page? This is a relatively new concept. Bloomberg is a pioneer. I wonder how long it will take until we see that from others. Maybe next Presidential election we will see paid advertisements on television by Barack Obama or Mitt Romney trying to get us to visit their Facebook campaign page or to follow them on Twitter. This wouldn’t surprise me at all.
I often mention how great a campaigning tool social networking sites are because they are so cheap (typically free unless you hire someone else to manage it). Now we have a politician taking it to the next level by actually buying advertising space to promote his campaign pages on social networking sites. I am curious to see if this strategy is effective and worth the money paid for the advertisements. Bloomberg now has over 15,000 supporters on Facebook and the number continues to grow.
The world is changing. Social media has revolutionized the way we communicate with each other, the way we campaign, the way we do business, and the way we get our news. I don’t think anyone can fully comprehend where social media will be at the time the next Presidential election comes around. The more people make bold moves like Bloomberg, the faster social media will progress.
Read more about it here:
http://www.politickerny.com/3593/bloombergs-facebook-supporters-thompsons-facebook-friends
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=9c6964b6-bdcd-457b-8553-6d9dec2ed53c)
-
Social Media
