Gubernatorial Candidate Christian Fong Tweet Has Deep Meaning for Candidates

November 30, 2009 by Doug Mitchell
Filed under: Campaign Technology, News, Red Alert Dossier, Social Media

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Here’s a tweet I spotted this morning from Iowa Gubernatorial candidate Christian Fong:

christianfong: WSJ tracks % of people dropping landlines in favor of cell phones here http://blogs.wsj.com/economics/ Are you one of them? I am.

You can explore the data in the WSJ article but you already know the trend. Cell phones are in the hands of just about everyone today and those abandoning a land line and going “cell only” are on the rise. This data is census related and years old. Take a look around now. I know many families who have given their children phones before their 10th birthday. Go to any gathering of twenty-somethings and overwhelmingly they’re carrying smart phones.

Bringing it Home

Each year more people abandon traditional media in favor of mobile media.
You can’t spam market to cell phones.
If you’re not delivering content online you’re invisible to an increasing percentage of society (including me).
SMS text message marketing is a powerful tool in your arsenal because those people have raised their hand and said YES to one-on-one marketing.
When’s the last time you used a phone book? (There isn’t a cell phone – phone book in the traditional sense).
What device or mode of communication (or entertainment or content delivery) is typically “always on and always on the hip” of most people you know today?