Interview with Iowa State Republican Representative Renee Schulte from ABI Convention
Top 10 Suggestions On How to Run for Office
We’ve been meeting with a lot of upstart campains lately and many are in exactly the same position you are. They’ve decided to run, put up a brochure based website with family photos and a Youtube video, and put a DONATE button on the home page with links to their Twitter and Facebook accounts. ORS is proud that you’ve stepped up but now it’s time to get serious about running for office. No matter the office (school board, mayor, etc.) you need to forget what you think you know…and do the following:
- If you’re not on the Wordpress platform, get there.
- Focus less on looks and more on generating content at every possible opportunity.
- Learn how to engage in dialog on Twitter and reach out vs. use it as a bullhorn.
- Understand that the candidate who brings out a large new block of 18-40 year old voters will win and those who count on 65+ (because they’re always been there) will lose.
- Learn how to use Google Reader/ Google Alerts to LISTEN out there. Listening allows you to find those who are in the conversation…and now YOU can join them.
- Learn how to shoot your own video and remember that 10 “real” videos of you engaging with constituents are better than 1 commercial with the fireplace, the dog, and the family in it.
- Get over your fear of social media tools. Without showing who you are and what you’re made of or shrouding it in “political grease” will eliminate chances you have with 18-40 year olds.
- Have a Tweetup. Senator Grassley is 75 and he’s held 2 at our offices.
- Start a weekly podcast.
- Stream a campaign event live using ustream.tv
- BONUS: Use an email marketing solution like the number one in the universe called Aweber to gather names and distribute relevant information to your followers.
If you haven’t grabbed your custom Facebook URL…GO FOR IT!
The world is abuzz now that Facebook has come around and made custom profile page URL’s availabe. I’m at http://FaceBook.com/demitchell. If you haven’t grabbed yours yet, here are the details about the eligibility period, etc.
Eligibility is limited to anyone who joined Facebook before usernames were publicly announced at 3 p.m. (EDT) on June 9, 2009. These users will have the chance to claim usernames at 12:01 a.m. (EDT) on Saturday, June 13, 2009.
If you have a page and you’d like a custom URL, here are the particulars. Be prepared… you MUST be popular for now!
Your Facebook Page must meet two requirements: it must have been live on Facebook prior to the May 31, 2009 cut-off date and have had a minimum 1,000 fans at that time.
This limitation is temporary. All Pages created after May 31, 2009 or that had less than 1,000 fans on that day will be eligible to claim usernames on Sunday, June 28, 2009.
This is not the end of the world if you miss out. We’ve lived this long and most of us use some kind of linked icon to share with our readers/followers anyway…but it sure is nice for ME to remember now.
Visit http://Facebook.com/username once you’ve logged in and you’ll be prompted from there. Enjoy.
Doug Interviews Candidate for Iowa Governor Bob Vanderplaats at ABI Convention
It was great to finally meet Bob Vanderplaats and chat with him about Iowa Business at the ABI Convention. We streamed the interview live and here’s the recording.
Robust Training Course on Facebook Live!
Basic Facebook Strategy
Basic Facebook strategy discussion and tips.
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Facebook Applications
Discussion about Facebook Applications.
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Facebook Fan Pages
This video will discuss Fan Pages.
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Facebook Groups
Information on Facebook Groups
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Facebook Account Settings
This video demonstrates how to change and update your settings.
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